Marijuana consumers in states where it’s legal for recreational purposes use considerably less pain medications, alcohol and sleep aids, according to a new report.
Specifically, the report found that legal recreational cannabis consumers use 27% less over-the-counter pain medications, 22% less sleep aids, 21% less alcoholic spirits and 20% less beer than consumers in states that have not legalized adult-use marijuana.
“We are just starting to grasp how legalization has impacted consumer behavior, be it spending, usage occasions or shopping habits,” says Mike Luce, co-founder of High Yield Insight. “Understanding these changes will lead to new growth opportunities for cannabis and further disruption for other categories.”
According to Luce, the report “uncovered promising consumer niches for the industry as well. For example, many older consumers (55+) are re-engaging with marijuana, with 56% reporting a return to marijuana after having tried cannabis products at a younger age.”
The post Report Finds Legal Recreational Marijuana Consumers Use Less Pain Meds, Alcohol and Sleep Aids appeared first on TheJointBlog.